Writers Vault - Industry
Andrew Lear - VP of
Development / Manager - The Core
Writers Vault is thrilled to have producer/manager
Andrew Lear of THE CORE sit down with our
own Scott Manville to share his perspective on
the industry and development process as a whole.
is one of today's young executive talents who
will be responsible for bringing the programming
of tomorrow to fruition. His passion and talent
is matched only by his glowing reputation in the
industry as someone people want to work with,
and are proud to know.
welcome him in our first of a multiple series
of executive interviews to bring our members and
visitors real first-hand insight of the inner-workings
Thanks for sharing time from your busy schedule,
Andrew. Can you give us a birds-eye-view of your
role within the television industry?
I work as a Talent Manager/Producer for a company
(The Core) that specifically focuses on non-fiction
TV (gameshows, talkshows, sketch shows, variety,
reality, specials, animation, and more).
I do have clients that bleed into scripted television
and features, but my day to day is alternative
programming on the talent side. Because
we represent talent that are personalities, we
are not limited to just television. I work
in all media including radio, books, personal
appearances, mobile content, internet, endorsements,
What got you into the industry, and what
keeps you going?
always had a passion for showbiz since I can
remember. TV and movies had a major
influence my upbringing, but nothing more
then when I saw my first stand up comedian.
I was bit by the bug and never looked back. What
really keeps me going is how much this industry
changes on a daily basis. Program Content
is always the point of origin, but being part
of a multi platform culture is exciting in the way
this content can be distributed via ipods, internet,
mobile phones, and other means of mass media.
With your having been involved with top
Producers and Writers on a variety of business
and creative levels, what do you see as the most
important element in bringing a project together
for a Network? What really gives a project legs?
Great ideas are always the most important.
Several factors go into great ideas such as who
is the personality or personalities that bring
the idea to life. Also in a 500 channel
universe, the project has to be viable to several
outlets, albeit cable, network, or syndication.
Credibility is what gives the project the most
legs. You can't pitch a show about NYC Firefighters
if you don't have the chief of the NYFD attached
or an EP that has experience in working the genre
of organizations similar to that.
How has the development and programming
landscape changed over the past 5 years?
Programming has changed most in several factors.
1.) International formats have become more present in
the TV landscape from Europe, South America, and
Asia 2.) Multi platform approaches to ideas (ie
how does it work in TV, internet, mobile space,
downloads, etc) and 3.) Credible Executive Producers
and talent. Good ideas only go so far, but
there must be something to back all of that up.
How much of Hollywood is “idea driven”,
and how much is pre-packaged formula?
I think most projects do start with the
basic idea. You can't package without a
point of origin in concept. From the point
of idea comes the packaging of all forces
that can bring to life that concept.
If you found yourself seated as a Network Programmer,
what time-slot currently needs the biggest overhaul?
p.m. to me is an interesting time slot, mostly
because it contains one hour dramas or news.
Adults are usually the audience, and that time
and I would want to find an alternative means
of entertaining the Law & Order/CSI crowd,
like an earlier talk show or variety that caters
to those demos.
When taking a meeting with a Writer or
Producer to discuss potential projects, what are
some things you’re hoping to find in that person
Passion is always the biggest hope.
If you don't believe in the idea and you're just
pitching to appease the landscape, it does nobody
any good. Credibility and research
is important as well. Networks will challenge
you on ideas and ask good questions which can
throw off the pitcher if their homework is not done.
Creativity is also extremely vital in
How many projects do you have your hands
in at any given time?
LEAR: Oye! Too many to count, but enough not to
spread me too thin. I make a fair balance
between client management and project management.
Without giving away any confidential
information, can you give us any insight into
new projects or people you have on deck?
LEAR: I am currently developing a show with
Ted Nugent and his wife Shemane based on a cookbook
they wrote called "KILL IT AND GRILL IT".
Also, a comedy court show with Macy Gray, a docu
reality show about a stand up comedy class and
the journey of the participants, a reality show
with adult star Mary Carey who ran for Governor
and is looking to find love called "WHO WANTS
TO MARRY CAREY", an in studio comedy show
for Sci-Fi Channel called "PROVE IT",
and a whole lot more!
What percentage of your day is spent
managing your current people and projects, versus
generating new ones?
95% of my day is managing projects and
it easier for a writer to break into the industry
with a reality-based concept, or a scripted show?
easier in reality. Scripted TV is an
incestuous world in a good way, and you have to
come up from the ranks, from movies, or some
other high profile means to be a part of the scripted
process. In reality you can find an
ass crack plumber with a good story and get a
6 episode pickup on cable!
What advice can you give to a writer,
who say, has had a few projects optioned, but
otherwise is relatively new to the industry?
Keep plugging away. Never ever give
up, and network like a maniac. Showbiz is
truly a contact sport, but have the substance
to back up the schmooze. Do your homework
more than anything. If you're going to be
a writer in TV read the books on the history of
the area of interest. Go to the Museum of TV and
Radio (if you live in LA or NY) and master your
Looking at how the TV Writers
Vault functions, how important
of a service do you feel it is for new writers?
It's an incredible resource because most people
don't live on the coasts and it gives them an
opportunity to get a foot in the door, educate,
and express their creativity that could help them
attain their dreams in showbiz
And now, the most important question-
With your busy schedule, do you actually have
time to even watch TV? If so, what has you hooked,
and why do you watch it?
I watch too much TV. I was a born couch
potato! My biggest challenge now in reality
shows is that I become so vested in the characters
that I become hooked on too many shows, and my
life I feel like is all in front of the tube.
I personally don't watch many scripted shows with
the exception of Sopranos and Entourage.
I LOVE alternative TV from American Idol on FOX,
20/20 on ABC, Sunday Morning Shootout on AMC,
and Family Guy on FOX. I am a true television
TVWV: Thanks Andrew. We'll stay tuned
to your future success.