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Scripted
Projects -
(TV Movies, Mini-Series,
Drama Series, Sitcom)
When considering
to pitch a script or idea for a TV show that would
be scripted (Sitcom, Movie, Drama Series, Mini-Series)
its important to understand the process that an
executive or TV Producer undertakes in getting
a television show produced. Knowing this process
will help you bring the most valuable elements
within your ability and resources to any Producer
that would consider purchasing your screenplay
or treatment.
Producing is a largely
collaborative process that requires a broad ability
to exercise and facilitate all aspects of the
industry. One must have the sensibility and creative
instinct of a writer and director, while having
a polarizing view of material that you often find
with Network executives... and eventually the
viewer. A Producer will first focus on identifying
or creating material that falls within any mandate
given by any of their executive buyers at a variety
of Network of distribution outlets. That material
may come in the form of a hi-concept short pitch,
a spec screenplay, a manuscript or novel for adaptation,
a news article that will become the subject of
a story to be developed, and treatments or synopsis'
of original concepts for development.
Before a Producer
brings their script to a network or studio, there
is a process of development and packaging that
may or may not come into play depending on the
property the producer is selling. If the Producer
has acquired the rights to a bestselling autobiography,
they may only need to attach a top notch writer
or star to the property to make a sale to a network
or studio who will then finance the writing of
the screenplay and other elements leading to production.
However, the majority of producers are seeking
that next great idea that can translate into a
hit television show.
When scouting screenplays
and TV scripts for purchase and development, a
producer or development executive is looking for
that core creative idea that is not only great
in theory, but will be great in reality and can
be physically produced in a way that brings true
entertainment value. When a great project is found,
it may only be in treatment form. That is, the
creator has detailed a brief, but descriptive
outline of the show, usually 2 pages or less for
reality-based, and 5 pages or less for scripted
programming. The show has a great title, a very
marketable logline, and a treatment that shows
all of the elements involved in the show as it
plays out with a great hook, twist, or payoff
in the end.
The producer then
"options" the script from the creator/writer
and is entitled to the exclusive rights to sell
the story to a Network or Studio for production.
During that option period they will pull together
other key elements that may be required for presentation
to a buyer. This may involve commissioning an
established writer to write a script adapted from
the treatment, or finding a show runner (Executive
Producer/Writer) who the buyer likes that will
oversee the creative and physical production of
the show.
There may also be
on-air talent attached to the project such as
a Host or key principal who is appropriate for
the concept of the show and/or currently valuable
in the market place. They will also be monitoring
and strategizing the various outlets who may buy
the project while tailoring the package to fit
each. Keep in mind that an active production company
usually has in total 40 to 60 projects in development
at the company, all in various stages; early development,
pre-production, production, turn-around from a
studio, revised for new packaging or set to pitch
at a slate of networks and studios.
The process is long,
but this illustrates the need for new and original
projects to fit an ever changing mandate from
the networks and advertisers.
In addition to understanding
the producer's role, every creator should have
in mind the basic fundamentals of each scripted
genre produced for television:
The situation comedy- A 30-minute format that
centers on a central group of characters living
together within a unique situation. A treatment
for a sitcom will include the premise of the situation
describing how the characters came together, the
circumstances that hold them together, a description
of that world, and an outline of the characters
describing their specific agendas, attitudes,
peculiar habits, and how they relate to one another.
A bullet-point list of sample episodes described
in very short paragraph for each will illustrate
the story arc that a season will have, and prove
longevity for the series.
If you are a skilled
and/or established Writer, the best sales tool
for a sitcom is a sample script for the pilot
episode. This will be 22-24 page TV script. If
script writing isn't your forte, you may consider
finding a partner who has experience in this area
and will write the script to become your partner
in the project as it sales.
TV Movies:
A 2-hour filmed program, usually focusing
on a current issue in society, or subject that
is highly marketable.
For the sake of pitching
a script to be developed as a TV Movie the important
factors are the following: A strong protagonist
involved in a dramatic story that explores a theme,
social issue, current (or historical) event that
would have the broad appeal of a Network audience,
or the very specific taste of a cable network
producing that particular genre of story. Anything
"brand" oriented can find success if
you are delivering a unique angle to the story.
"Brand" relates to the subject of the
story holding identity or intrigue within the
public conscience. The writers job is to bring
to light a perspective on the subject that hasn't
been told before, and that is both entertaining
and informative. The most important marketing
angle for a Television film is that is fact-based.
The sub-genres within
the arena of TV Movies are as follows, but not
limited to: Suspense Thriller, Western, Family
Drama, Comedy, Coming-of-Age, True Crime, Historical,
Fantasy, Bio-pic or Drama based on true events.
There are three key
elements that are very important to any development
executive or producer considering your project;
the story, the key character, and the commercial
viability of the project:
Event or Story
: There are always moments or dramatic
events in our lives that are so incredible one
could think "this should be a movie!".
However, one event does not make a dramatic story
unto itself, and many times a dramatic story does
not suit well for a televised or filmed adaptation.
However, such specific events can become the focal
point by which a larger dramatic story is told
that a producer or network may take an interest
in. How has that event changed someone's life?
What led to the event or events, and what new
course were the people or persons involved set
on? What is the point of social relevance within
this story? What does the main character overcome
or accomplish that brings redemption or irony
to their life? As you will always see, it is never
just about an event. It's always about the person.
First, identify the
protagonist (Hero, or main character) from whose
point of view the story is told. This is perhaps
the most important choice when adapting a story
to be dramatized. It may not always be the most
obvious or centralized character when first looking
at the story that is being covered, but it should
be the most unique. And it is that person's story
arc that we will witness as the movie unfolds.
What makes a unique protagonist?:
People love inspirational stories of the underdog
who survives against all odds. It more often gives
the viewer something to relate to and root for.
It is an example of a choice in Protagonist that
brings an emotional experience to the audience.
When exploring the
development of a unique protagonist or main character
in your story, there are some very important choices
to make when illustrating this person within a
screenplay, and more importantly, when giving
limited information in a three to seven page treatment
that you will submit to producers. If you look
at all the great character-driven pieces you will
see that what is explored in each protagonist
is not just the obvious, but sometimes the opposite.
In a hero, don't just focus on the great qualities,
but find his weaknesses and downfalls. This gives
him a human quality. Conversely, in a main character
who is primarily bad or of criminal persuasion,
find his qualities that are good and explore his
struggle within his poor choice making in life
. This helps an audience care or sympathize with
someone whose plight may be clearly with ill intent,
but brings truth to the story by "humanizing
it". Not everything or person is black and
white. To bring a three dimensional illustration
to any main character of a story, one needs to
approach that character unassuming and ready to
discover all sides of the person and what makes
them tick.
Commercial Viability: An important aspect
of any dramatized story is that audiences love
stories that are based on true events. The important
thing for any writer or producer to understand
in trying to sell a true life story for adaptation
is knowing or discovering what issue or subject
within the story has social relevance at this
time. These "issues" of social relevance
can be anything, eg. How a family copes with a
son or daughter fighting a war, same sex couples
fighting for adoption, or an athlete who overcomes
certain death by cancer and survives to come back
and win the most grueling athletic event in the
world. All of these stories have issues that impact
society heavily or in a unique way. If you believe
that your personal story, or the story of a person
whose life you are writing into a treatment for
adaptation could have the same impact of relevance
it is important to find that key issue and point
of view that an audience will be enthralled by.
The audience wants an emotional experience that
they can relate to on some level. Find that message
in your story and you may garner the attention
of producers who want to develop it into a movie
or series.
Mini-Series:
Most Mini-Series are based on historical events
or biographical narratives that take place within
a unique time period. The Old West, Ancient Rome,
18th century America or even the Far East. However,
there is a great spectrum of stories that have
been adapted into "two-part" mini-series
that can be classified as "Fantasy"
and "Holiday" event programs. Some are
based on best-selling literary properties, and
some are original screenplays.
If you do not hold
the rights to a novel for adaptation, or a fully
developed screenplay that is ripe for adaptation
as a mini-series, the best approach is to pitch
the story in treatment form. A producer who believes
that is holds value for development will make
a deal on the story and then hire a writer to
pen the script, or sell the project to a network
who will then package that project with appropriate
writers and producers. Again, the key for the
creator is STORY. Build a unique narrative that
has wide public appeal and may fall within the
current mandates of production companies and networks.
Drama Series:
Similar to the sitcom, but a world
apart in terms of story and content, the dramatic
series is built heavily on strong main characters
that live and work together within a specific
situation. When considering creating a dramatic
series, concentrate heavily on character development
and the direction of story development that would
evolve over the course of a season (22 episodes).
Having a written pilot script is critical for
garnering the attention of producers who would
be able to package the project for development
so that it would be presentable to a network.
This is the arena for serious writers who are
willing to break down preexisting genres to find
new areas of story, and develop three-dimensional
characters that are strong enough to support an
ever changing and evolving story line.
It's also worth mentioning
that some Made-for-TV-Movies are "back-doors"
to a pilot for series. Meaning, it is possible
that a drama series be developed from a movie.
So consider cross-development if you feel it has
the wheels.
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