The Future of "Reality" TV - Anything that makes a splash like the "Reality TV" boom is bound to bring out the skeptics. What's most interesting about this hot genre in programming is that the skeptics are both the buyer and the seller. The viewing audience and the Networks both ask the fearful question, "How long can this last?" The truth is that both continue to tune in, as well as produce and promote new shows. The creators and producers of these shows are people that think "outside the box" to begin with, and many have been vocal in explaining that the format of reality programming only broadens the possibilities of various forms of hybrid shows. It's the same thing we've witnessed with scripted shows over the past decade- Rules are broken and new forms are accepted.  There has always been an appetite for event-type programming. And when real people are involved, viewers will watch with the same addictive appetite as those who are hooked on soap operas. What's more powerful in reality-based programming is that even though the situations are set up and manipulated to guarantee a result for content, we are watching people with real emotions in circumstances that create real drama. As long as we continue to be fascinated with the human condition, and have an appetite for entertainment, there will always be some evolving format of a reality show. We've seen the evolution of documentary-style programming  with hit cable shows becoming extremely popular. The viewing audiences appetite for experiencing lives and worlds they'd otherwise never know or see in their own reality is what pulls us to these programs. Producers are also reaching out to discover real people with fascinating lives, businesses, and families to create and produce shows about. People are now pitching their own lives as reality-based programs, and many are succeeding. We feel that as long as people have passion, and a drive to create, prosper, and pursue adventure, there will always be docu-style reality programming. The successful re-run of reality series on cable has been very lucrative for the industry, and has countered the skeptics. The future of reality television looks only more expansive and varied in content, and we're thrilled to be part of the discovery of new content for television.