TV Writers Vault - Industry Executive Interview
Alfonso Guerra - Executive Producer
- Wide Angle Productions Group,
The TV Writers Vault is pleased to have Executive
Producer Alfonso Guerra share his perspective
on the industry with our own Scott Manville. Mr.
Guerra is an Executive Producer of television
and DVD produced series for Wide Angle Productions
We welcome him in our continuing series of executive
interviews to bring our members real first-hand
insight of the inner-workings of Hollywood.
TVWV: Thanks for taking time from your
busy schedule, Alfonso. Can you share with us
your role within the television industry, and
Guerra: I'm a partner in our firm, responsible
for development and production of our television
TVWV: What got you into the industry,
and what keeps you going?
Guerra: My Mom and Sister have been TV
producers for many years, and I've worked as a
voice-talent in the business for more than 10
years, but it was my wife who invited me into
the world of production. She's a Producer/Director
who founded Wide Angle in 1998 working primarily
in TV commercial production, news and entertainment
projects. As she was in the process of launching
a new travel series for a network client, she
asked me to join her and lend a hand.
Optimism, faith, and love keep me going in general.
As well as a full appreciation of the unique opportunity
that I have as a Producer, to introduce and create
works that connect with diverse audiences.
TVWV: What types of projects do you develop
Guerra: We're involved in sitcoms, romantic-comedies,
drama, lifestyle, mystery, and dark comedy. We've
also produced lifestyle series for TV and the
home video market in the areas of travel, culinary,
and yoga content.
TVWV: As a person who carries a project
from concept through physical production, what
do you see as the most important element in bringing
a project together for a Network? What really
gives a project legs?
Guerra: Beyond a great story idea, creative/talented
writers, and a production team focused on working
in harmony and efficiency. It helps that a Network
is looking for your type of material at the time.
Attaching talent to the project in any way doesn't
TVWV: If you can share some advice with
our member Writers, what can you tell them is
the most important aspect of writing treatments
to pitch Producers?
Create a story that really moves you and
communicates that vision
in your script, supporting materials and pitch.
TVWV: In your experience, what's the difference
between pitching a concept for a scripted show
and a reality series?
Guerra: We're involved primarily in scripted
work so I would have to say material and a long
term vision of where the series will be a few
seasons down the road. The longer the better.
In reality shows there are many factors to consider;
casting being an important one.
TVWV: How has the development and programming
landscape changed over the past 5 years from your
Guerra: Development is faster and the
medium continues to grow. There are enormous possibilities
for all types of work around the world. Imagine
the many genres and topics you can write for on
television, then think of the global marketplace.
We offer networks fully developed pilots/series
ideas and our services as writers/producers to
make sure each program has a good chance to succeed.
TVWV: What are the networks currently
looking for in new programming?
Guerra: The ones we're engaged with (english
and spanish language networks) are seeking comedy,
romance, drama and lifestyle for families, young
people and diverse adult ranges.
TVWV: When taking a meeting with a Writer
or Producer to potentially collaborate, what are
some things you're hoping to find in that person
Guerra: An inspired source of creative
content for the type of material we may be seeking,
someone who can get along comfortably with diverse
types of people, and a writer/prodcer someone
who wants to develop a long relationship with
TVWV: Without giving away any confidential
info, can you describe any standout projects you
have on the table at the moment?
Guerra: I hope to let you know something
very soon. I can say that among the many projects
we're offering, we've been working on a unique
dramedy/series story that we've created that's
targeted at North American broadcasters.
TVWV: Is it easier for a writer to break
into the industry with a reality-based concept,
or a scripted show?
Guerra: Couldn't tell you. But timing
and talent help every time.
TVWV: We've been proud to have you as
an active member of the TV Writers Vault. How
do you feel about the service we provide to the
Guerra: Your service is tremendously important
because it instantly connects writers and producers
from around the world with a shared common passion.
It's an alternative route to a market which may
not always be as welcoming as we'd like.
TVWV: How many projects a year do you
option for development, and how many do you handle
at any given time ?
Guerra: We're presently working with a
pool of Euro and US writers from whom we're introducing
11 scripts/projects to the North American market.
Five in particular are getting most of our attention
TVWV: Thanks for sharing, Alfonso. We
look forward to continued success.
Guerra: Thanks Scott!