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The Title Tells It All
Television is a title driven medium unlike any
other. It keys on brand identification, and demands
efficiency and effectiveness in delivering the first
message to the viewers- the Title. Any great idea
for a TV show, especially if you are going to pitch
a reality show, must have a great title.
A great title rolls off the tongue easily, provokes
the imagination, and simply tells you exactly what
you’re going to be watching. In reality programming,
"The Amazing Race", "The Apprentice", "Survivor",
“Blind Date”, “Temptation Island”, “The Bachelor”,
“Who Wants to Marry a Millionaire” are all good
examples. Word play is always a good way to grab
attention and create curiosity. Those titles are all
specific to what their show is about, but use known
phrases to peak curiosity.
Most importantly, a title needs to support the
concept of the show. If you have a title in mind
before you write the synopsis or outline for the
show, take a second run at alternative titles after
you have developed your show. You may find that the
show, after being outlined and developed, has taken
on a new theme or concept and there may be a title
A title projects an idea and provokes a
thought process. So have fun, and
invest your thought process in creating titles that
make a viewer (and a Network) say, "I want to know
what that is".
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